The War Between Facebook and SnapShot Continues On

Facebook is still very much in the game. They are not giving up. Many studies have proven that they guide more traffic to different sites, more than all the Google numbers combined. This is good news for Facebook. Their algorithm trading has been tweaked. The numbers continue to rise. Facebook is pulling out all the stops to win this war. This spring they introduced a new news feed to their customers.

It is called “Instant Features”. This will allow then to reach a wider audience. This will also cause their stocks to rise more than they already have. Facebook has also opened up a new feature allowing journalists to show live feeds to their customer base. This is not something that has been done before. Facebook is becoming the main forefront in all of this.

Some argue that this is giving Facebook too much power in this business. Others disagree. They feel this will give a burst of revenue to certain industries that are otherwise becoming a dying breed, especially when it comes to readership.

Facebook has a 1.5 billion customer base. This base is very loyal. According to many, Facebook is poised to be the dominating force to win the war, a war that now includes Twitter.

Do not count the others out yet.

Twitter can still win this thing. They just have to get it right. Twitter and Snapshot have been running into issues as of late. This includes their performance in the stock market. Some of their stocks have gone down. Dick Costolo also resigned this past summer. These two main elements have offered a serious blow to Twitter. According to many though, studies show their loyal readership is up by about 10%.

As long as the new CEO for Twitter can pull something major out of his head, Twitter can really go a long way tp prove how powerful they really are.

Snapshot has been seen as the underdog for many years. Snapshot right now has an insider valuation at about $16 billion. There are few advantages that Snapshot has over Facebook and Twitter.

Snapshot’s customer base is generally between 13 and 25 years of age. Facebook caters to many people who are 40 and older. There is another advantage. Facebook has daily users who total out to 960 million people. Snapshot has about 100 million users on a daily basis. This may show that Facebook is winning on the surface, but this is only going on surface numbers.

Snapshot is catching up to the giant. Many numbers have not been reported yet. The third advantage is Snapshot has been coming up with fresh new ways to attract new customers. Facebook is still relying on some of the older ways. It continues to work for them. Snapshot has been testing and trying out new things, These fresh new ideas have already bought them some new viewers.

Snapshot is not out of the race yet.

Facebook and Twitter need to be looking over their shoulder right now. Snapshot may be the slow underdog, but they are learning the ropes. They are coming up with fresh ideas that the other two have not thought of. This puts them at a major advantage. These fresh ideas have bought them some new stock options and they are raking in the money. Profit or not, they are not letting anything stop them. This way of thinking has contributed largely to their increase in stock results.

Do not count Snapshot out yet. As long as they continue down the road they are on now, they have the capabilities to come out on top.